Payton Gerken
💋
💋
Fashion Business · ASU · Lincoln, NE
hello,
I'm
Payton.

Fashion marketing student, brand storyteller & creative — building a career in the industry I've loved since I was little.

Brand Marketing💋Content Creation Fashion Business💋Social Media Photography💋Editorial Storytelling💋Brand Marketing Content Creation💋Fashion Business Social Media💋Photography Editorial💋Storytelling
About Me

Fashion has always been my thing.

Growing up, I was always the one obsessing over what people were wearing, how brands made you feel, and why certain aesthetics just clicked. Coco Chanel was my very first fashion inspiration — by third grade I already knew this industry had my heart.

Now I'm channeling it into a Fashion Business degree at Arizona State University, with a focus on brand marketing and content strategy. My background in social media, photography, commercial production, and visual storytelling means I don't just think creatively — I execute.

Based in Lincoln, NE · Open to relocation

💋
"Fashion is not something that exists in dresses only. Fashion is in the sky, in the street — fashion has to do with ideas, the way we live, what is happening."
— Coco Chanel
Payton pink selfie
PG Magazine
Vol. 01  ·  2026
Payton
Gerken
Fashion Business · ASU
Brand Marketing Maven
Content Creator & Photographer
Social Media Strategist
Adobe Creative Suite
Visual Storyteller
Event Marketing
Lincoln, NE → Everywhere
Open to Relocation 💋
02

Where I've made my mark.

Mar–Aug 2024
Western Nebraska Pioneers
Social Media & Brand Marketing Intern
Built and managed branded content calendars and graphics that drove event attendance and community engagement. Led all team photography and videography — game-day campaigns, fan activations, promotional assets. Supported full-cycle event marketing from concept through post-event content.
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Jan–Aug 2025
Kool Radio / 104.9 Max Country
Broadcast Assistant & Commercial Producer
Scripted and produced commercial spots for local brand partners — translating brand voice into compelling short-form audio. Delivered live on-air segments requiring real-time storytelling and brand consistency. Collaborated across teams on deadline.
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Sep 2023–May 2025
The Daily Nebraskan
Photographer & Content Writer
Shot and edited photos and video for digital publication on fast-turnaround deadlines. Crafted visual and written content that captured event atmosphere and community narrative for diverse audiences.
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Style Gallery

The aesthetic speaks for itself.

white boots
✦ Editorial
black white dress
✦ Night Out
black top
✦ OOTD
mirror outfit
✦ Mirror Check
pink selfie
✦ Pink Days
golden hour
✦ Golden Hour
👜Adobe Creative Suite
📸Photography & Film
Brand Storytelling
💄Social Media Strategy
🖤Content Creation
Copywriting
🎀Event Marketing
PAYTON

Let's build something beautiful.

Open to brand marketing, content, and creative roles — let's connect.